John Grisham’s writing
I tried to provide a copywriting service as a part of my IT consulting business this month, and I learned a few things about copywriting. I wrote about it in this blog and I received a few comments; those comments educated me a bit also. I chatted about this with a couple of people recently, and this turned out to be a pretty educational experience.
I happened to be finishing up John Grisham’s “The Client” last night, and I noticed something that I never really noticed before as a result of this whole event. I noticed that he writes a bunch of short sentences. Since I can read so many pages continuously when I read his novels, I was thinking that his writing really flows and that he writes long sentences; that just wasn’t the case. John Grisham is a novelist, not exactly a copywriter, so I can’t really say that what works for his novels also work great for copywriting, but his writing definitely gave a different idea of copywriting from ideas that I had before. Lining up a bunch of sentences can flow; it can also become a great copy(That’s what I’m guessing anyway …).
